- Canada West has partnered with Surrey, B.C. based Yare Media to develop a revamped Canada West TV – the official streaming home of the conference
- Beginning with the 2017-18 season, fans will experience an enhanced viewing experience on their preferred device
- Pass options and pricing for the 2017-18 season will be unveiled in mid-August, when the new Canada West TV launches as part of the conference's rebrand
EDMONTON – A new era in Canadian university sport streaming is set to unfold beginning in August, as Canada West (CW) and Yare Media announced a multi-year partnership Wednesday.
CW is proud to be taking its product to Yare's made in Canada streaming solution for the 2017-18 season, as the Surrey, B.C. based company emerged as the successful bidder after a thorough review of Canada West TV that spanned more than eight months.
"We are thrilled to be partnering with a Western Canadian company, which is committed to helping Canada West deliver our product to fans," said Adrienne Healey, Canada West's Vice President of Marketing and Communications. "We received several strong bids to be the conference's streaming provider and Yare rose to the top with their user-friendly platform we are sure our fans will enjoy."
The conference's streaming schedule will be available in a new, responsive platform that can be viewed on PCs, iOS and Android devices, and connected televisions using AirPlay and Chromecast. Fans can expect an enhanced viewing experience this season, with video being delivered using HTML5 technology in adaptive bitrate that will automatically provide users with the optimal resolution for their device and internet connectivity.
Launched in 2011, Canada West TV was the first university sports streaming network of its kind in Canada and has since evolved into a key strategic initiative for the conference, which was also the first in the country to monetize the online streaming platform beginning with the 2015-16 season.
"The conference and our members have made great investments to showcase our student-athletes on Canada West TV," said Ian Reade, CW President. "The conference remains committed to improving Canada West TV in the years to come, working closely with Yare to assure the continued development of the Canada West brand through our enhanced digital offerings."
Pass options and pricing for the 2017-18 CW season will be unveiled in mid-August when the new Canada West TV launches as part of the conference's upcoming rebrand.
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